Vitality of Vitamin

Are you worried about your receding hairline?
Are you worried that your skin is losing its glow?
Is your moisturizer not nourishing enough?
Do you feel embarrassed because of the chapped lips?

Don’t worry we have got you covered, you just need a capsule of Vitamin E !

This above advertisement is nothing a sort of new thing. We all see a lot of videos on YouTube about self-care that recommends us the use of Vitamin E heavily.
And this partakes me to ask my first question:-

What is Vitamin E?

Vitamin E is the collective name for a group of fat soluble compounds with distinctive anti-oxidant properties.” Vitamin E is basically an anti-oxidant found naturally in different types of nuts, grains and green leafy vegetables. It is a fat-soluble nutrient that is essential to several biological processes in the body.
In this rapidly evolving global scenario, hectic lifestyles and stress are leading to deposition of oxidized products. Oxidation has been linked to many possible conditions and diseases including cancer, ageing, arthritis and cataract. Vitamin E is known to be effective against these.

Segmentation of Vitamin E:-

The global natural Vitamin E market is segmented on the basis of product type, and application. On the basis of product type, the natural Vitamin E market is segmented into tocopherols and tocotreinols. Tocopheroles are dominating type of natural Vitamin E global marketplace. High functionality and wider availability are fueling its sales performance.
The natural source of Vitamin E is widely available as high fraction d-alpha-tocopherol or its esters. The alpha-tocopherol is known to meet human nutrition requirements out of eight chemical forms. Tocotreinols are less common forms of Vitamin E than tocopherols, owning to the availability of later in the majority of diets as compared to the former. The dietary supplements thus are also designed and developed with greater quantities of tocopherols.
Tocotreinols are used for specific requirements such as certain genetic disorders, high cholesterol, scars and in treatment of certain cancers.

Global Market Cap:-

The global natural Vitamin E market size was valued at $672.18 million in 2018 and is projected to reach $1187.59 million by the end of 2026, exhibiting a CAGR of 7.54% during the forecast period of 2019 to 2026.

Global Market Trends/Drivers:-

The rapid increase in awareness related to health and wellness is promoting the vitamins and supplements in their diet. Among the types of supplements, vitamins formed the largest category and accounted for a share of 30-32% in the global total supplements market in 2018.
As per actual records, in 2018, dietary supplements were holding 50% of market share by application, followed by food and beverages at 26.9%, the rest with cosmetics and other applications. But here we are talking about worldwide trends.


The Asia-pacific is the fastest growing regional market for natural Vitamin E. The Asia-pacific, the natural Vitamin E market as the fastest -growing market in the global scenario owing to the promising potential in the markets of China and India. The rapid expansion of the nutraceuticals market in India has let to rise in demand for Vitamins over the years. Moreover, multinationals are eyeing on developing economies such as Asia- Pacific, both as a favorable destination for raw material sourcing as well as lucrative market with a strong inclination for active principle from plant-origin.


In India, despite an increase in awareness of the importance of Vitamins, only 9% of Indian consumers are aware of the health benefits of Vitamin E. While most individuals resort to Vitamin E for common ailments, the true potential of Vitamin E still witnesses a lack of awareness on a large scale. In this regards, in 2018, Merck consumers health India in partnership with leading doctors and Springer publications launched a handbook on Vitamin E, thus educating consumers regarding the importance of incorporating Vitamin E into their diets.

The cosmetic industry captures the main market share of Indian Vitamin market cap. The increasing number of skin care products currently available in the market are relying on natural ingredients including vitamins and minerals thus claiming to maintain one’s healthy and glowing skin. This has created an immense demand for Vitamin -E in cosmetic applications. This includes skin products such as sun protection SPF forms incorporating Vitamin -E and providing UVA as well as UVB protection.

But the use of Vitamin -E in cosmetic industry is not limited to that. If you observe the YouTube self care content from 2017, you will see a common trend recommending the use of Vitamin -E capsule. And as a matter of fact, nearly 95% of those recommend evion 400 Vitamin -E capsules, manufactured by Merck.

Evion 400 is not only available at a very reasonable price but also gaining popularity by word of mouth. The marketing of evion 400 is totally based on advices and home remedies we Indians tend to believe. By now, you must have understood the reason why there’s a sudden rise of use of evion 400 in our daily life.

So what do you think about youtubers recommending Evion 400? Is it just an advice or a huge marketing trick? Do tell us know in the comment section.

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One thought on “Vitality of Vitamin

  1. The majority of mineral nutritional vitamin supplements are produced from chemicals rather
    than natural substances. However, there is a steady growth in the demand for natural mineral nutritional vitamin supplements.

    Feel free to surf to my blog post :: Colby Anspach

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